Tyler's were a major manufacturing outlet located in Leicester, United Kingdom. Their brand and product quickly spread throughout the UK. In Ireland it was in Dublin City in particular where they carved out a niche for themselves, located on Sackville Street (now O'Connell Street). Images of Tyler boots could be seen on buses and in newspapers, establishing them as the premier brand of footwear.
The simple yet catchy line, "Tyler's boots are the best!" became a tagline on most of their advertising.